Social media marketing (SMM) is a powerful tool for communication and interaction. It allows individuals and companies to share information and engage with others on platforms like Facebook, LinkedIn, and Instagram. The main objective is to create content that resonates with the audience, thereby increasing brand exposure and reaching a wider customer base.

SMM is beneficial for businesses of all sizes as it helps them connect with more customers. Brands can interact with their audience through social media channels, making a strong presence and a well-designed marketing strategy essential to understand customer interests and achieve marketing and branding objectives.

Social media marketing encompasses sharing unique and high-quality content, videos, and images for promotional purposes, providing companies with direct feedback from potential customers. The interactive nature of social media allows customers to express their opinions, ask questions, voice concerns, and feel that their voices are being heard.